This project was a university project in which students created their own design team, including the name and identity. My team included designers John Causley, Jordan Ng and Alexandra Lee.
I helped the team come up with the name Fourge, as there were four of us, and the word ‘forge’ has connotations of making and creating.
Our team created a dynamic identity for our personal logo, a combination of F and the 4 symbol. It includes many variations of colour, pattern and shape. Our aims for this project was to create a pictogram which represented our creativity and individual areas of expertise that we brought to the team. By creating a container based dynamic identity, we were able to express both our strength as a whole and as a sum of parts.
Our approach to our identity was well-received by our tutors and peers and resulted in a high distinction mark.